Details for Program Directors
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
- Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
- Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
- Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
- Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
- Establish work schedules and assign work to staff members.
- Coordinate activities between departments, such as news and programming.
- Perform personnel duties, such as hiring staff and evaluating work performance.
- Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
- Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
- Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
- Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
- Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
- Develop promotions for current programs and specials.
- Prepare copy and edit tape so that material is ready for broadcasting.
- Develop ideas for programs and features that a station could produce.
- Participate in the planning and execution of fundraising activities.
- Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
- Read news, read or record public service and promotional announcements, or perform other on-air duties.
- Operate and maintain on-air and production audio equipment.
- Direct setup of remote facilities and install or cancel programs at remote stations.
- Cue announcers, actors, performers, and guests.
- Conduct interviews for broadcasts.
- Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.
- Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
- Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Education, training, experience
- Education - Most of these occupations require a four-year bachelor's degree, but some do not.
- Training - Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
- Experience - A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Law and Government -Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Mathematics -Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Sales and Marketing -Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Telecommunications -Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Administration and Management -Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Education and Training -Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Personnel and Human Resources -Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Computers and Electronics -Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Customer and Personal Service -Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- English Language -Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Communications and Media -Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Writing - Communicating effectively in writing as appropriate for the needs of the audience.
- Speaking - Talking to others to convey information effectively.
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Coordination - Adjusting actions in relation to others' actions.